IT 227 E-Commerce Technologies

COURSE GUIDE

Introduction and Course Description

Welcome to E-Commerce Technologies! This course provides a comprehensive and practical guidance on how companies can get the most out of the web and Internet technologies to meet their business goals.  

The rapidly increasing adoption of the Internet technology by both consumers and businesses makes it imperative that all organizations must have a web and mobile presence to survive in today’s economy. The issue now is not to decide on whether to have an online presence or not, but on how to deploy their businesses online.

The aim of this course is to provide you with a comprehensive guide to the concepts, techniques and best practice to support e-commerce applications and exploit opportunities of conducting business online while minimizing the risks.

A basic course in web programming such as CMSC 100 or IT 210 is a prerequisite for this course.

This course consists of three units and ten modules. 

Unit I discusses the introduction and basic concepts in e-business and e-commerce. It also reviews the relationship between the Internet and other media.

Unit II describes the current technology and practical approaches to implementing e-commerce applications. It explains how an online presence is developed to support customer welfare and services. It also introduces business-to-consumer Internet marketing concepts.

Unit III tackles issues and technology used to implement business-to-business commerce. It also describes the characteristics of digital media and various aspects of communications to be considered for a successful online campaign. 

Course Objectives

At the end of the course, you should be able to:

a)   assess how the Internet can be used in different business applications;

b)  complete an online marketplace analysis to assess the use of Internet as part of strategy development; 

c)   design and implement an e-commerce/e-business application;

d)  develop an appropriate process to collect measures for e-commerce effectiveness; and,

e)   conduct a research related to e-commerce processes and strategies.

Course Outline

The entire course is divided into three units.  Each unit is further divided into modules as follows: 

Unit I:             INTRODUCTION

                        Module 1:       Introduction to E-Business and E-Commerce

                        Module 2:       E-Commerce Business Models

                        Module 3:       E-Business Infrastructure

Unit II:            TECHNOLOGY AND APPLICATIONS

                        Module 4:       Building an E-Commerce Applications

                        Module 5:       Online Security and Payment Systems

                        Module 6:       E-Commerce and Marketing Concepts

Unit III:          B2B E-COMMERCE AND DEPLOYMENT ISSUES

                        Module 7:       Online Retail and Services

                        Module 8:       Online Content and Media

                        Module 9:       Supply Chain Management and Collaborative Commerce

                        Module 10:     Ethical, Social and Political Issues in E-Commerce

Grading Scheme and Course Requirements

Your final grade will be computed based on your performance in the following:

Class Participation and Exercises           20%

Mid Term Examination                             20%

Group Capstone Project                         30%

Individual Paper                                      30%

On Academic Integrity

Intellectual honesty is one of the most important values that this university upholds.   Therefore, as a student of the University of the Philippines, it is expected that any work you submit for this course is your own.  This means that   cheating in exams, plagiarism and other forms of intellectual dishonesty will not be tolerated.  It is said that each one of us has his own brilliant idea and therefore you should not miss the chance of discovering yours.

A public presentation or submission of your work in conferences and seminars may be required to test the integrity of your paper.

If you were caught cheating in this course, the policy below will be followed:

• for the first offense, the student will receive a score of zero (0) for the exam;
• for the second offense, the student will receive a final grade of 5.0 for the course.

As you can see, like any other faculty member or good student of the University of the Philippines, I take academic integrity seriously.  I hope that you will, too.